UI/UX / Product Designer

Designing e-commerce experiences, combining UX, systems thinking, and frontend to turn complexity into scalable, user-focused solutions.

Current Role

Designing and building multi-market e-commerce experiences at Purovitalis.

Services

UX/UI Designs

User Research and Analysis

Wireframing and Prototyping

User Interface Design

User Experience Testing

Responsive Design Solutions

Information Architecture

E-commerce Experience Design

Product Detail Page (PDP) Optimization

Checkout & Funnel Design

Subscription UX & Pricing Models

Product Architecture & Variants

Conversion-focused User Flows

Design Systems & Scalable UI

Component-Based Design Systems

Design Tokens & Variables

Cross-Platform Consistency

Documentation & Guidelines

Performance Tracking & Insights

Frontend Implementation

Responsive Web Development

Component-Based Architecture

Design-to-Code Implementation

Performance Optimization

Developer Collaboration

Conversion Rate Optimization (CRO)

A/B Testing & Experiment Design

Hypothesis Development

Behavioral Analysis

Funnel Optimization

Performance Tracking & Insights

CRO Intelligence Architecture

Designing data pipelines for CRO decision-makin

Integrating analytics tools (Plausible, Asana, Triple Whale)

Building unified datasets (SQLite, APIs)

Translating data into actionable insights

Creating automated reporting and intelligence layers

Branding

Logo Design

Brand Guidelines

Rebranding Strategy

Consistency Across Touchpoints

My Story

From frontend developer to product designer, I combine technical understanding and UX thinking to build scalable, high-impact digital experiences.